Category: Tips and Tricks
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15 Ways To Improve Your Email Deliverability
Things you should and should NOT do that’ll have your emails landing in the inbox more often, increasing engagement and driving more revenue. There is one thing when it comes to email marketing that supersedes everything else. It’s more important than eye-catching subject lines. More important than world-class copy. More important than beautiful design. And…
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7 Reasons You Need to Have a 30-Day Email Campaign Calendar for Your Brand
I know. You’ve probably got a million other things to do. Tasks that are either more important or more enjoyable than sending out an email. Much less planning out your emails. But while a plan is only good until first contact with the “enemy…” Those who fail to plan, plan to fail… No matter what…
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Using Email to Develop Emotional Loyalty For Your Brand
How To Use A Combination Of Email And SMS To Build Relationships With Your Customers, Increase Retention, And Develop A Loyal Following For Your Brand. My grandfather was so brand loyal that he ONLY stopped for gas at Mobile or Exxon gas stations. He only drove Dodge vehicles. When he went to Vegas he flew…
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5 Reasons That Your Email Revenue Is Lower Than It Should Be.
Grow your email revenue, increase email engagement, and automate more of your email marketing channel. Ready, Fire, Aim… It’s a great motto to live by in business, because you can’t accomplish anything if you don’t start. But when it comes to email marketing, I’ve audited numerous accounts that are a collection of cobbled together automations,…
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Abandoned Carts and Checkouts
How to Turn Abandoned Carts into Sales: Understanding the Psychology Behind Cart Abandonment Abandoned carts can be frustrating, but understanding the reasons behind them can help turn those missed opportunities into sales. In this post, we’ll delve into the psychology behind cart abandonment and provide actionable tips to convert those abandoned carts into revenue. Differences…
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5 Steps To Better Deliverability
Land More Of Your Emails In The Inbox, Get Better Engagement From Your List, And Generate More Revenue On A Consistent Basis. Deliverability is the key to a successful email marketing channel. It goes without saying (but I’ll say it anyways)… If your emails aren’t landing in the inbox, then they aren’t going to be…
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How To Start Segmenting Your List
A simple checklist to get started with segmentation to make sure you’re reaching your most engaged and active customers, re-targeting your list, and re-engaging subscribers. If you’ve got a smaller list or you’re just getting started, hyper segmenting your list isn’t going to be worthwhile. There’s just not enough value in breaking out your list…
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Data On Segmentation
How Three Different Segments Responded To The Same Email and What It Means About How You Send Emails. In last week’s blog post, I reviewed the success that I had in March with utilizing segmentation to increase open rates, click rates, overall revenue, and revenue/recipient with one of my clients. However… even with those numbers,…
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Segmentation Case Study
How I used some simple segmentation with a client to improve open and click rates, and increase revenue while using less Klaviyo sends. The more you can segment your list and send targeted emails the better. But it’s not easy. The time and energy you have to dedicate to create multiple targeted emails for each…
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Pop-Up Do’s and Don’ts
How to get the most out of your pop-up. Capture attention, collect more zero-party data, and convert more site visitors. An email list is unarguably the most important asset that a business owns. It’s the only source of traffic that you can tap into whenever and however you want without paying for it. Social media…
Email Marketing Solutions 