Category: Tips and Tricks
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Creating an Ecommerce Email Template
Understanding the balance between design, copy and CTA’s and how everything works together to create an optimized email. I shared last week that I was working with a DTC ecommerce brand to build out their email marketing channel from scratch. One of the first things on my to-do list was building out a kick-ass email…
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Starting An Email Marketing Strategy from Scratch
38,522 subscribers, no flows, no campaigns, and no strategy. How I’m going to take this brand’s email marketing from 0 to hero. All great things had to start from somewhere. Michael Jordan didn’t wake up one day as the best basketball player in the world. Microsoft started in a garage. Amazon was just a crazy…
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What To Do With Your Unengaged Subscribers
Keep your list clean, healthy, and strong by re-engaging your unengaged audience, suppressing those that don’t engage, and powerful retargeting tools. Let’s face it. While we’d love to have each subscriber who joins our list stay a subscriber forever, it just doesn’t happen. Around 20-25% of your list will disengage each year. Higher if you’re…
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Building Out A Post-Purchase Flow
How I Worked With A Brand To Curate The Customer’s Journey, Turned One-Time Buyers Into Repeat Buyers, And Increased Customer Ltv. The first two automated emails flows on the priority list for an ecommerce store are always going to be the Welcome and the Abandoned Cart flows. That’s because these two flows are typically going…
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Reviving a Dead Email List
How I revived a dormant email list just in time for Black Friday/Cyber Monday and increased email revenue by 198x! Dormant email lists are sad. It’s so hard to build a good email list and there’s so much potential in one, that seeing a list that’s been ignored brings a tear to my eye. Maybe…
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The Ultimate Email Showdown – Copy vs Creative
Which wins? Great copy or great creative? It’s a tale as old as time… Well as old as email. Which, depending on who you ask, is ancient and dead. Does email perform better with copy (more text-based) or with creative (graphics, pictures, and designs)? You’ll find this question in email marketing forums, Facebook groups, LinkedIn…
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5 Segments Each Ecommerce Brand Needs to Be Using
Have you ever received (or sent) an email that was obviously written to everyone on the list? How did that make you feel? Compare that with the email that made you feel like you were the ONLY recipient. I’m guessing you connected with and were much more likely to buy from the second email. I…
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7 Content Ideas for Emails that Don’t Need a Special Sale or Promotion
When was the last time you sent an email without some form of promotion, sale, or special holiday? Having worked with multiple ecommerce brands, I’ve experienced first-hand how the promotion calendar drives the email calendar. Which is backwards. You shouldn’t be creating new promotions every month just to have email content. Focus on your email…
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The 5 Components of a High Performing Welcome Flow
Welcome Flows – The Lynchpin of your Email Marketing Channel There are a few “core” flows that you need to have in place to make the most of your email marketing channel. Perhaps the most important is your welcome flow. This is where your prospective customers get to know you, your product/service, and it’s their…
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How To Make The Most Of Your Klaviyo Segments To Increase Engagement.
I’ve received a handful of emails that were so personalized, I did a double-take thinking that they may have been sent only to me. And I’m an email marketer. I know what goes on behind the scenes. So how do you think most people feel when they receive a personalized email from a favorite brand…
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