Tag: Email segmentation
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Case Study – Increasing Campaign Revenue by 36%
Five strategies that I used to grow overall revenue, revenue per recipient, open rates and click rates. I’ve been working with a client in the food and beverage space for the past months. A loose leaf tea brand to be specific. Their emails weren’t bad. But they were image heavy and promotion heavy. So they…
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9 Tips To Optimize Your Welcome Flow
Create a high performing welcome flow for your brand that nurtures new subscribers, introduces them to your brand, and creates loyal followers and customers for life. Most ecommerce welcome flows go like this… Someone signs up for your “newsletter” to get 10% off their first purchase. They get an immediate “Welcome to the Family” email…
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4 Steps to Improve Your Email Marketing By Building a “World” for Your Brand
Wheel Of Time, Lightbringer, Stormlight Archives, Lord of the Rings, Game of Thrones, etc… I love reading fantasy novels. The bigger the better. But, you may be asking yourself… How could fantasy novels relate to copywriting at all? Because when you write copy, you are trying to introduce someone to your world. Or your client’s…
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How I Added $10,099.66 In Prime Day Sales With One Simple Email
I’ve worked with a client in the food and beverage niche since January of this year (2023). They run a number of sales and promotions throughout the course of the year, (more than I’d like to see, but that’s a topic for another blog post) but they run TWO major ones that account for a…
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5 Steps To Take in July To Make Your Black Friday/Cyber Monday Campaigns A Success
I worked on about a half dozen Black Friday/Cyber Monday campaigns in 2022. For one client, we sold out inventory, closed sales early, and blew out last year’s sales. And for another, we revived the list after going dormant over the summer and almost doubled the amount made from email in 2022 over 2021. Our…
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7 Strategies To Improve Your Email Marketing
Strategies To Improve Engagement, Deliverability, And Conversions So That You Can Maximize Your Email Marketing Channel. It’s been a full year now that I’ve been working full time with ecommerce companies to manage, improve, and optimize their email marketing channels. In that time I’ve worked with smaller companies (less than $10k/month in revenue), larger companies…
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Using Email to Develop Emotional Loyalty For Your Brand
How To Use A Combination Of Email And SMS To Build Relationships With Your Customers, Increase Retention, And Develop A Loyal Following For Your Brand. My grandfather was so brand loyal that he ONLY stopped for gas at Mobile or Exxon gas stations. He only drove Dodge vehicles. When he went to Vegas he flew…
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5 Reasons That Your Email Revenue Is Lower Than It Should Be.
Grow your email revenue, increase email engagement, and automate more of your email marketing channel. Ready, Fire, Aim… It’s a great motto to live by in business, because you can’t accomplish anything if you don’t start. But when it comes to email marketing, I’ve audited numerous accounts that are a collection of cobbled together automations,…
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5 Steps To Better Deliverability
Land More Of Your Emails In The Inbox, Get Better Engagement From Your List, And Generate More Revenue On A Consistent Basis. Deliverability is the key to a successful email marketing channel. It goes without saying (but I’ll say it anyways)… If your emails aren’t landing in the inbox, then they aren’t going to be…
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How To Start Segmenting Your List
A simple checklist to get started with segmentation to make sure you’re reaching your most engaged and active customers, re-targeting your list, and re-engaging subscribers. If you’ve got a smaller list or you’re just getting started, hyper segmenting your list isn’t going to be worthwhile. There’s just not enough value in breaking out your list…
Email Marketing Solutions 