Tag: Email segmentation
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Data On Segmentation
How Three Different Segments Responded To The Same Email and What It Means About How You Send Emails. In last week’s blog post, I reviewed the success that I had in March with utilizing segmentation to increase open rates, click rates, overall revenue, and revenue/recipient with one of my clients. However… even with those numbers,…
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Segmentation Case Study
How I used some simple segmentation with a client to improve open and click rates, and increase revenue while using less Klaviyo sends. The more you can segment your list and send targeted emails the better. But it’s not easy. The time and energy you have to dedicate to create multiple targeted emails for each…
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Made Me Click – Edition #13 – Supply
A Masterclass In Simplistic Email Design I’ve written about email design and email templates in past blog posts. And I believe that email design is more than having over the top creatives and “pretty” emails. Email design is all about how the components of your email work together to move your reader down that slippery…
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Starting An Email Marketing Strategy from Scratch
38,522 subscribers, no flows, no campaigns, and no strategy. How I’m going to take this brand’s email marketing from 0 to hero. All great things had to start from somewhere. Michael Jordan didn’t wake up one day as the best basketball player in the world. Microsoft started in a garage. Amazon was just a crazy…
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What To Do With Your Unengaged Subscribers
Keep your list clean, healthy, and strong by re-engaging your unengaged audience, suppressing those that don’t engage, and powerful retargeting tools. Let’s face it. While we’d love to have each subscriber who joins our list stay a subscriber forever, it just doesn’t happen. Around 20-25% of your list will disengage each year. Higher if you’re…
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Reviving a Dead Email List
How I revived a dormant email list just in time for Black Friday/Cyber Monday and increased email revenue by 198x! Dormant email lists are sad. It’s so hard to build a good email list and there’s so much potential in one, that seeing a list that’s been ignored brings a tear to my eye. Maybe…
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5 Segments Each Ecommerce Brand Needs to Be Using
Have you ever received (or sent) an email that was obviously written to everyone on the list? How did that make you feel? Compare that with the email that made you feel like you were the ONLY recipient. I’m guessing you connected with and were much more likely to buy from the second email. I…
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7 Content Ideas for Emails that Don’t Need a Special Sale or Promotion
When was the last time you sent an email without some form of promotion, sale, or special holiday? Having worked with multiple ecommerce brands, I’ve experienced first-hand how the promotion calendar drives the email calendar. Which is backwards. You shouldn’t be creating new promotions every month just to have email content. Focus on your email…
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How To Make The Most Of Your Klaviyo Segments To Increase Engagement.
I’ve received a handful of emails that were so personalized, I did a double-take thinking that they may have been sent only to me. And I’m an email marketer. I know what goes on behind the scenes. So how do you think most people feel when they receive a personalized email from a favorite brand…
Email Marketing Solutions 