Tag: EMAIL
-
Reviving a Dead Email List
How I revived a dormant email list just in time for Black Friday/Cyber Monday and increased email revenue by 198x! Dormant email lists are sad. It’s so hard to build a good email list and there’s so much potential in one, that seeing a list that’s been ignored brings a tear to my eye. Maybe…
-
Made Me Click – Email Breakdown #7 – Hostage Tape
Last week, as I was scrolling through Instagram, I came across an ad for mouth tape. The name alone caught my attention (Hostage Tape) and I started checking them out. I know that I, like many other people, am a mouth breather and the thought of taping your mouth shut at night has been something…
-
The Ultimate Email Showdown – Copy vs Creative
Which wins? Great copy or great creative? It’s a tale as old as time… Well as old as email. Which, depending on who you ask, is ancient and dead. Does email perform better with copy (more text-based) or with creative (graphics, pictures, and designs)? You’ll find this question in email marketing forums, Facebook groups, LinkedIn…
-
Made Me Click – Edition #6 – Huel
Back to the world of ecommerce This week we are breaking down an email from the meal replacement company – Huel. Before I jump in, I would love your feedback on these breakdowns. Leave a comment down below or hit me up on LinkedIn and let me know. As a reminder, every week I am…
-
5 Segments Each Ecommerce Brand Needs to Be Using
Have you ever received (or sent) an email that was obviously written to everyone on the list? How did that make you feel? Compare that with the email that made you feel like you were the ONLY recipient. I’m guessing you connected with and were much more likely to buy from the second email. I…
-
Made Me Click – Edition #5 – Grant Cardone
An Email With a Very Slippery Slope Going in a different direction with this one. So far we’ve broken down 4 emails from ecommerce companies. Today we are going to shift gears and look at an email in the biz op niche. This week we are breaking down an email from Grant Cardone. Before I…
-
7 Content Ideas for Emails that Don’t Need a Special Sale or Promotion
When was the last time you sent an email without some form of promotion, sale, or special holiday? Having worked with multiple ecommerce brands, I’ve experienced first-hand how the promotion calendar drives the email calendar. Which is backwards. You shouldn’t be creating new promotions every month just to have email content. Focus on your email…
-
Made Me Click – Edition #4 – Konscious Keto
Using a Different From Name to Stand Out in the Inbox Anyone hungry? I’m on a delicious little kick with these email breakdowns. This one is a little healthier than the Last Crumb email I broke down last week. But still worth taking a long look at. This week we are breaking down an email…
-
The 5 Components of a High Performing Welcome Flow
Welcome Flows – The Lynchpin of your Email Marketing Channel There are a few “core” flows that you need to have in place to make the most of your email marketing channel. Perhaps the most important is your welcome flow. This is where your prospective customers get to know you, your product/service, and it’s their…
-
Made Me Click – Edition #3 – Last Crumb
Anyone hungry? This week we are breaking down an email from the luxury cookie brand – Last Crumb. As a side note, if you’re a fan of good emails or just a fan of cookies – you should be on Last Crumb’s email list. As a reminder, every week I am going to pick a…
Email Marketing Solutions 