Tag: EMAIL
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How To Make The Most Of Your Klaviyo Segments To Increase Engagement.
I’ve received a handful of emails that were so personalized, I did a double-take thinking that they may have been sent only to me. And I’m an email marketer. I know what goes on behind the scenes. So how do you think most people feel when they receive a personalized email from a favorite brand…
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Made Me Click – Edition #2 – Heart & Soil
For our second edition of “Made Me Click” I’m breaking down one of the hundreds of emails that I got right before New Years Eve. As a reminder, every week I am going to pick a different email that I read and that “made me click.” I’ll break down the email from the subject line…
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The FIVE things you need to do before sending more emails this year.
There’s a reason that runners go on a warm-up run before starting a big race. Or that professional foot players warm up for hours before kick-off. Because if you go from no activity to HIGH activity… something is going to break down. You’re going to pull a hammy, tweak an ankle, or do something that’s…
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Get These Three Things Right to 5x Your Email Revenue in 2023
In the ecommerce world the email argument tends to revolve around “designed” emails vs text-based emails. Should you go with highly designed, pretty emails or emails that are written like a letter? I have my own opinions on this… but for today I’m here to tell you that it doesn’t matter which route you go…