Tag: emailcopywriting
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Using Email to Develop Emotional Loyalty For Your Brand
How To Use A Combination Of Email And SMS To Build Relationships With Your Customers, Increase Retention, And Develop A Loyal Following For Your Brand. My grandfather was so brand loyal that he ONLY stopped for gas at Mobile or Exxon gas stations. He only drove Dodge vehicles. When he went to Vegas he flew…
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5 Reasons That Your Email Revenue Is Lower Than It Should Be.
Grow your email revenue, increase email engagement, and automate more of your email marketing channel. Ready, Fire, Aim… It’s a great motto to live by in business, because you can’t accomplish anything if you don’t start. But when it comes to email marketing, I’ve audited numerous accounts that are a collection of cobbled together automations,…
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Abandoned Carts and Checkouts
How to Turn Abandoned Carts into Sales: Understanding the Psychology Behind Cart Abandonment Abandoned carts can be frustrating, but understanding the reasons behind them can help turn those missed opportunities into sales. In this post, we’ll delve into the psychology behind cart abandonment and provide actionable tips to convert those abandoned carts into revenue. Differences…
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How To Start Segmenting Your List
A simple checklist to get started with segmentation to make sure you’re reaching your most engaged and active customers, re-targeting your list, and re-engaging subscribers. If you’ve got a smaller list or you’re just getting started, hyper segmenting your list isn’t going to be worthwhile. There’s just not enough value in breaking out your list…
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Made Me Click – Edition #14 – Pace Morby
A Real Estate Newsletter With Some Creativity I’ve been interested in Real Estate for a long time. Just haven’t gotten up the courage do really do anything with it. I’ve got an uncle who retired at 45 because of real estate investments and a friend who runs a short term rental company down in Myrtle…
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Made Me Click – Edition #13 – Supply
A Masterclass In Simplistic Email Design I’ve written about email design and email templates in past blog posts. And I believe that email design is more than having over the top creatives and “pretty” emails. Email design is all about how the components of your email work together to move your reader down that slippery…
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Pop-Up Do’s and Don’ts
How to get the most out of your pop-up. Capture attention, collect more zero-party data, and convert more site visitors. An email list is unarguably the most important asset that a business owns. It’s the only source of traffic that you can tap into whenever and however you want without paying for it. Social media…
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Made Me Click – Edition #12 – Shinesty
An underwear company’s response to the Silicon Valley Bank (SVB) collapse. I’ve been waiting a long time to do this… Time to break down an email from Shinesty. I’ll be honest, I’ve been debating breaking down a Shinesty email a couple times, but they are typically very image and creative heavy… and that just doesn’t…
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Creating an Ecommerce Email Template
Understanding the balance between design, copy and CTA’s and how everything works together to create an optimized email. I shared last week that I was working with a DTC ecommerce brand to build out their email marketing channel from scratch. One of the first things on my to-do list was building out a kick-ass email…
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Made Me Click – Edition #11 – Nurecover
Ice Bath Anyone? Two weeks in a row I get to break down emails from ecommerce brands that are using copy heavy emails. My wife and I have had a love/hate relationship with ice baths and cold showers for a couple of years now. For a few months I was even taking a 5-minute cold…
Email Marketing Solutions 