Tag: emailcopywriting
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Starting An Email Marketing Strategy from Scratch
38,522 subscribers, no flows, no campaigns, and no strategy. How I’m going to take this brand’s email marketing from 0 to hero. All great things had to start from somewhere. Michael Jordan didn’t wake up one day as the best basketball player in the world. Microsoft started in a garage. Amazon was just a crazy…
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Made Me Click – Edition #10 – PEEL
A 3 Email Masterclass In Simplicity I’m always on the lookout for ecommerce brands that use copy as the backbone of their email strategy. Don’t get me wrong, I’m not saying that EVERY ecommerce brand needs to do this. Some brands do great with highly designed emails and others just don’t need a lot of…
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What To Do With Your Unengaged Subscribers
Keep your list clean, healthy, and strong by re-engaging your unengaged audience, suppressing those that don’t engage, and powerful retargeting tools. Let’s face it. While we’d love to have each subscriber who joins our list stay a subscriber forever, it just doesn’t happen. Around 20-25% of your list will disengage each year. Higher if you’re…
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Made Me Click – Edition #9 – Who Gives A Crap
What’s Your TP Personality? This is just a fun email. Not every email has to be serious. Not every email has to focus on product benefits. Not every email needs to have a sale, promotion, launch, or discount. Sometimes the best emails are just plain fun and entertainment. Even from ecommerce companies. This week I’m…
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Building Out A Post-Purchase Flow
How I Worked With A Brand To Curate The Customer’s Journey, Turned One-Time Buyers Into Repeat Buyers, And Increased Customer Ltv. The first two automated emails flows on the priority list for an ecommerce store are always going to be the Welcome and the Abandoned Cart flows. That’s because these two flows are typically going…
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Made Me Click – Edition #8 – Laura Belgray
Clown Feet I’ll be honest, I had a different email queued up to break down this week. But I got Laura’s email yesterday and I had to include it. Before I jump in, I would love your feedback on these breakdowns. Leave a comment down below or hit me up on LinkedIn and let me…
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Reviving a Dead Email List
How I revived a dormant email list just in time for Black Friday/Cyber Monday and increased email revenue by 198x! Dormant email lists are sad. It’s so hard to build a good email list and there’s so much potential in one, that seeing a list that’s been ignored brings a tear to my eye. Maybe…
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Made Me Click – Email Breakdown #7 – Hostage Tape
Last week, as I was scrolling through Instagram, I came across an ad for mouth tape. The name alone caught my attention (Hostage Tape) and I started checking them out. I know that I, like many other people, am a mouth breather and the thought of taping your mouth shut at night has been something…
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The Ultimate Email Showdown – Copy vs Creative
Which wins? Great copy or great creative? It’s a tale as old as time… Well as old as email. Which, depending on who you ask, is ancient and dead. Does email perform better with copy (more text-based) or with creative (graphics, pictures, and designs)? You’ll find this question in email marketing forums, Facebook groups, LinkedIn…
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Made Me Click – Edition #6 – Huel
Back to the world of ecommerce This week we are breaking down an email from the meal replacement company – Huel. Before I jump in, I would love your feedback on these breakdowns. Leave a comment down below or hit me up on LinkedIn and let me know. As a reminder, every week I am…
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