Tag: emailcopywriting
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5 Segments Each Ecommerce Brand Needs to Be Using
Have you ever received (or sent) an email that was obviously written to everyone on the list? How did that make you feel? Compare that with the email that made you feel like you were the ONLY recipient. I’m guessing you connected with and were much more likely to buy from the second email. I…
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Made Me Click – Edition #5 – Grant Cardone
An Email With a Very Slippery Slope Going in a different direction with this one. So far we’ve broken down 4 emails from ecommerce companies. Today we are going to shift gears and look at an email in the biz op niche. This week we are breaking down an email from Grant Cardone. Before I…
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7 Content Ideas for Emails that Don’t Need a Special Sale or Promotion
When was the last time you sent an email without some form of promotion, sale, or special holiday? Having worked with multiple ecommerce brands, I’ve experienced first-hand how the promotion calendar drives the email calendar. Which is backwards. You shouldn’t be creating new promotions every month just to have email content. Focus on your email…
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Made Me Click – Edition #4 – Konscious Keto
Using a Different From Name to Stand Out in the Inbox Anyone hungry? I’m on a delicious little kick with these email breakdowns. This one is a little healthier than the Last Crumb email I broke down last week. But still worth taking a long look at. This week we are breaking down an email…
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The 5 Components of a High Performing Welcome Flow
Welcome Flows – The Lynchpin of your Email Marketing Channel There are a few “core” flows that you need to have in place to make the most of your email marketing channel. Perhaps the most important is your welcome flow. This is where your prospective customers get to know you, your product/service, and it’s their…
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Made Me Click – Edition #3 – Last Crumb
Anyone hungry? This week we are breaking down an email from the luxury cookie brand – Last Crumb. As a side note, if you’re a fan of good emails or just a fan of cookies – you should be on Last Crumb’s email list. As a reminder, every week I am going to pick a…
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How To Make The Most Of Your Klaviyo Segments To Increase Engagement.
I’ve received a handful of emails that were so personalized, I did a double-take thinking that they may have been sent only to me. And I’m an email marketer. I know what goes on behind the scenes. So how do you think most people feel when they receive a personalized email from a favorite brand…
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Made Me Click – Edition #2 – Heart & Soil
For our second edition of “Made Me Click” I’m breaking down one of the hundreds of emails that I got right before New Years Eve. As a reminder, every week I am going to pick a different email that I read and that “made me click.” I’ll break down the email from the subject line…
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Made Me Click – Edition #1 – First Day Vitamins
Welcome to the first edition of my weekly email breakdown… Made Me Click Every week I am going to pick a different email that I read and that “made me click.” I’ll break down the email from the subject line to CTA and share what I think they did really well. Hopefully I can share…
Email Marketing Solutions 