Tag: EMAILDELIVERABILITY
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Understanding And Implementing The New Requirements For Sending Bulk Email In 2024.
Unless you’ve been burying your head in the sand for the past 3 months, you’re probably aware that there are new requirements for bulk email senders in 2024. Specifically, to anyone who’s emailing Yahoo or Gmail users. (So in reality, all of us. About 44% of people in the USA use Gmail to access their…
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21 Tips To Get More Of Your Emails Opened, Read, and Clicked
Studies have shown that we only have a few seconds to grab someone’s attention to get them to read our message. Whether it’s an ad, landing page, sales page, or email subject line… you need to HOOK your reader immediately. So how do you hook your subscriber and get them to open YOUR email when…
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Case Study – Increasing Campaign Revenue by 36%
Five strategies that I used to grow overall revenue, revenue per recipient, open rates and click rates. I’ve been working with a client in the food and beverage space for the past months. A loose leaf tea brand to be specific. Their emails weren’t bad. But they were image heavy and promotion heavy. So they…
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9 Tips To Optimize Your Welcome Flow
Create a high performing welcome flow for your brand that nurtures new subscribers, introduces them to your brand, and creates loyal followers and customers for life. Most ecommerce welcome flows go like this… Someone signs up for your “newsletter” to get 10% off their first purchase. They get an immediate “Welcome to the Family” email…
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5 Steps To Take in July To Make Your Black Friday/Cyber Monday Campaigns A Success
I worked on about a half dozen Black Friday/Cyber Monday campaigns in 2022. For one client, we sold out inventory, closed sales early, and blew out last year’s sales. And for another, we revived the list after going dormant over the summer and almost doubled the amount made from email in 2022 over 2021. Our…
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7 Strategies To Improve Your Email Marketing
Strategies To Improve Engagement, Deliverability, And Conversions So That You Can Maximize Your Email Marketing Channel. It’s been a full year now that I’ve been working full time with ecommerce companies to manage, improve, and optimize their email marketing channels. In that time I’ve worked with smaller companies (less than $10k/month in revenue), larger companies…
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15 Ways To Improve Your Email Deliverability
Things you should and should NOT do that’ll have your emails landing in the inbox more often, increasing engagement and driving more revenue. There is one thing when it comes to email marketing that supersedes everything else. It’s more important than eye-catching subject lines. More important than world-class copy. More important than beautiful design. And…
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5 Reasons That Your Email Revenue Is Lower Than It Should Be.
Grow your email revenue, increase email engagement, and automate more of your email marketing channel. Ready, Fire, Aim… It’s a great motto to live by in business, because you can’t accomplish anything if you don’t start. But when it comes to email marketing, I’ve audited numerous accounts that are a collection of cobbled together automations,…
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5 Steps To Better Deliverability
Land More Of Your Emails In The Inbox, Get Better Engagement From Your List, And Generate More Revenue On A Consistent Basis. Deliverability is the key to a successful email marketing channel. It goes without saying (but I’ll say it anyways)… If your emails aren’t landing in the inbox, then they aren’t going to be…
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Data On Segmentation
How Three Different Segments Responded To The Same Email and What It Means About How You Send Emails. In last week’s blog post, I reviewed the success that I had in March with utilizing segmentation to increase open rates, click rates, overall revenue, and revenue/recipient with one of my clients. However… even with those numbers,…
Email Marketing Solutions 