Tag: EMAILDELIVERABILITY
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Segmentation Case Study
How I used some simple segmentation with a client to improve open and click rates, and increase revenue while using less Klaviyo sends. The more you can segment your list and send targeted emails the better. But it’s not easy. The time and energy you have to dedicate to create multiple targeted emails for each…
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Starting An Email Marketing Strategy from Scratch
38,522 subscribers, no flows, no campaigns, and no strategy. How I’m going to take this brand’s email marketing from 0 to hero. All great things had to start from somewhere. Michael Jordan didn’t wake up one day as the best basketball player in the world. Microsoft started in a garage. Amazon was just a crazy…
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What To Do With Your Unengaged Subscribers
Keep your list clean, healthy, and strong by re-engaging your unengaged audience, suppressing those that don’t engage, and powerful retargeting tools. Let’s face it. While we’d love to have each subscriber who joins our list stay a subscriber forever, it just doesn’t happen. Around 20-25% of your list will disengage each year. Higher if you’re…
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Reviving a Dead Email List
How I revived a dormant email list just in time for Black Friday/Cyber Monday and increased email revenue by 198x! Dormant email lists are sad. It’s so hard to build a good email list and there’s so much potential in one, that seeing a list that’s been ignored brings a tear to my eye. Maybe…
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How To Make The Most Of Your Klaviyo Segments To Increase Engagement.
I’ve received a handful of emails that were so personalized, I did a double-take thinking that they may have been sent only to me. And I’m an email marketer. I know what goes on behind the scenes. So how do you think most people feel when they receive a personalized email from a favorite brand…
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Made Me Click – Edition #2 – Heart & Soil
For our second edition of “Made Me Click” I’m breaking down one of the hundreds of emails that I got right before New Years Eve. As a reminder, every week I am going to pick a different email that I read and that “made me click.” I’ll break down the email from the subject line…
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The FIVE things you need to do before sending more emails this year.
There’s a reason that runners go on a warm-up run before starting a big race. Or that professional foot players warm up for hours before kick-off. Because if you go from no activity to HIGH activity… something is going to break down. You’re going to pull a hammy, tweak an ankle, or do something that’s…
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Get These Three Things Right to 5x Your Email Revenue in 2023
In the ecommerce world the email argument tends to revolve around “designed” emails vs text-based emails. Should you go with highly designed, pretty emails or emails that are written like a letter? I have my own opinions on this… but for today I’m here to tell you that it doesn’t matter which route you go…
Email Marketing Solutions 