Tag: EMAILMARKETING
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Pop-Up Do’s and Don’ts
How to get the most out of your pop-up. Capture attention, collect more zero-party data, and convert more site visitors. An email list is unarguably the most important asset that a business owns. It’s the only source of traffic that you can tap into whenever and however you want without paying for it. Social media…
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Made Me Click – Edition #12 – Shinesty
An underwear company’s response to the Silicon Valley Bank (SVB) collapse. I’ve been waiting a long time to do this… Time to break down an email from Shinesty. I’ll be honest, I’ve been debating breaking down a Shinesty email a couple times, but they are typically very image and creative heavy… and that just doesn’t…
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Creating an Ecommerce Email Template
Understanding the balance between design, copy and CTA’s and how everything works together to create an optimized email. I shared last week that I was working with a DTC ecommerce brand to build out their email marketing channel from scratch. One of the first things on my to-do list was building out a kick-ass email…
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Made Me Click – Edition #11 – Nurecover
Ice Bath Anyone? Two weeks in a row I get to break down emails from ecommerce brands that are using copy heavy emails. My wife and I have had a love/hate relationship with ice baths and cold showers for a couple of years now. For a few months I was even taking a 5-minute cold…
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Starting An Email Marketing Strategy from Scratch
38,522 subscribers, no flows, no campaigns, and no strategy. How I’m going to take this brand’s email marketing from 0 to hero. All great things had to start from somewhere. Michael Jordan didn’t wake up one day as the best basketball player in the world. Microsoft started in a garage. Amazon was just a crazy…
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Made Me Click – Edition #10 – PEEL
A 3 Email Masterclass In Simplicity I’m always on the lookout for ecommerce brands that use copy as the backbone of their email strategy. Don’t get me wrong, I’m not saying that EVERY ecommerce brand needs to do this. Some brands do great with highly designed emails and others just don’t need a lot of…
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What To Do With Your Unengaged Subscribers
Keep your list clean, healthy, and strong by re-engaging your unengaged audience, suppressing those that don’t engage, and powerful retargeting tools. Let’s face it. While we’d love to have each subscriber who joins our list stay a subscriber forever, it just doesn’t happen. Around 20-25% of your list will disengage each year. Higher if you’re…
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Made Me Click – Edition #9 – Who Gives A Crap
What’s Your TP Personality? This is just a fun email. Not every email has to be serious. Not every email has to focus on product benefits. Not every email needs to have a sale, promotion, launch, or discount. Sometimes the best emails are just plain fun and entertainment. Even from ecommerce companies. This week I’m…
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Building Out A Post-Purchase Flow
How I Worked With A Brand To Curate The Customer’s Journey, Turned One-Time Buyers Into Repeat Buyers, And Increased Customer Ltv. The first two automated emails flows on the priority list for an ecommerce store are always going to be the Welcome and the Abandoned Cart flows. That’s because these two flows are typically going…
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Made Me Click – Edition #8 – Laura Belgray
Clown Feet I’ll be honest, I had a different email queued up to break down this week. But I got Laura’s email yesterday and I had to include it. Before I jump in, I would love your feedback on these breakdowns. Leave a comment down below or hit me up on LinkedIn and let me…
Email Marketing Solutions 