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  • Top 5 Email Marketing Trends for Small eCommerce Businesses in 2024

    When I was in college, I loved watching PTI. Pardon the Interruption. It was a pioneering sports talk show. One that spun off so many copycats because it was so successful. And one of my favorite parts of the show was when Tony Kornheiser would put on this wizard hat and make predictions about the Read more

  • Understanding And Implementing The New Requirements For Sending Bulk Email In 2024.

    Unless you’ve been burying your head in the sand for the past 3 months, you’re probably aware that there are new requirements for bulk email senders in 2024. Specifically, to anyone who’s emailing Yahoo or Gmail users. (So in reality, all of us. About 44% of people in the USA use Gmail to access their Read more

  • The 7 Components That Make Up A Great Welcome Email.

    Your first touchpoint with a new subscriber is your welcome email. It’s your chance to stand out. Build a connection. Show-off your USP.  But it’s also an opportunity to lose a sale. Or alienate a potential customer.  Welcome emails shouldn’t be complicated. They shouldn’t confuse or overwhelm your new subscriber. They should be clean, simple, Read more

  • 21 Tips To Get More Of Your Emails Opened, Read, and Clicked

    Studies have shown that we only have a few seconds to grab someone’s attention to get them to read our message. Whether it’s an ad, landing page, sales page, or email subject line… you need to HOOK your reader immediately. So how do you hook your subscriber and get them to open YOUR email when Read more

  • Case Study – Increasing Campaign Revenue by 36%

    Five strategies that I used to grow overall revenue, revenue per recipient, open rates and click rates. I’ve been working with a client in the food and beverage space for the past months. A loose leaf tea brand to be specific. Their emails weren’t bad. But they were image heavy and promotion heavy. So they Read more

  • 9 Tips To Optimize Your Welcome Flow

    Create a high performing welcome flow for your brand that nurtures new subscribers, introduces them to your brand, and creates loyal followers and customers for life. Most ecommerce welcome flows go like this… Someone signs up for your “newsletter” to get 10% off their first purchase. They get an immediate “Welcome to the Family” email Read more