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  • 4 Steps to Improve Your Email Marketing By Building a “World” for Your Brand

    Wheel Of Time, Lightbringer, Stormlight Archives, Lord of the Rings, Game of Thrones, etc… I love reading fantasy novels. The bigger the better. But, you may be asking yourself… How could fantasy novels relate to copywriting at all? Because when you write copy, you are trying to introduce someone to your world. Or your client’s Read more

  • How I Added $10,099.66 In Prime Day Sales With One Simple Email

    I’ve worked with a client in the food and beverage niche since January of this year (2023).  They run a number of sales and promotions throughout the course of the year, (more than I’d like to see, but that’s a topic for another blog post) but they run TWO major ones that account for a Read more

  • 5 Steps To Take in July To Make Your Black Friday/Cyber Monday Campaigns A Success

    I worked on about a half dozen Black Friday/Cyber Monday campaigns in 2022. For one client, we sold out inventory, closed sales early, and blew out last year’s sales. And for another, we revived the list after going dormant over the summer and almost doubled the amount made from email in 2022 over 2021. Our Read more

  • 7 Strategies To Improve Your Email Marketing

    Strategies To Improve Engagement, Deliverability, And Conversions So That You Can Maximize Your Email Marketing Channel. It’s been a full year now that I’ve been working full time with ecommerce companies to manage, improve, and optimize their email marketing channels. In that time I’ve worked with smaller companies (less than $10k/month in revenue), larger companies Read more

  • 15 Ways To Improve Your Email Deliverability

    Things you should and should NOT do that’ll have your emails landing in the inbox more often, increasing engagement and driving more revenue. There is one thing when it comes to email marketing that supersedes everything else. It’s more important than eye-catching subject lines. More important than world-class copy. More important than beautiful design. And Read more

  • 7 Reasons You Need to Have a 30-Day Email Campaign Calendar for Your Brand

    I know. You’ve probably got a million other things to do. Tasks that are either more important or more enjoyable than sending out an email.  Much less planning out your emails. But while a plan is only good until first contact with the “enemy…” Those who fail to plan, plan to fail… No matter what Read more