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  • Using Email to Develop Emotional Loyalty For Your Brand

    How To Use A Combination Of Email And SMS To Build Relationships With Your Customers, Increase Retention, And Develop A Loyal Following For Your Brand. My grandfather was so brand loyal that he ONLY stopped for gas at Mobile or Exxon gas stations. He only drove Dodge vehicles. When he went to Vegas he flew Read more

  • 5 Reasons That Your Email Revenue Is Lower Than It Should Be.

    Grow your email revenue, increase email engagement, and automate more of your email marketing channel. Ready, Fire, Aim…  It’s a great motto to live by in business, because you can’t accomplish anything if you don’t start. But when it comes to email marketing, I’ve audited numerous accounts that are a collection of cobbled together automations, Read more

  • Abandoned Carts and Checkouts

    How to Turn Abandoned Carts into Sales: Understanding the Psychology Behind Cart Abandonment Abandoned carts can be frustrating, but understanding the reasons behind them can help turn those missed opportunities into sales. In this post, we’ll delve into the psychology behind cart abandonment and provide actionable tips to convert those abandoned carts into revenue. Differences Read more

  • 5 Steps To Better Deliverability

    Land More Of Your Emails In The Inbox, Get Better Engagement From Your List, And Generate More Revenue On A Consistent Basis. Deliverability is the key to a successful email marketing channel. It goes without saying (but I’ll say it anyways)… If your emails aren’t landing in the inbox, then they aren’t going to be Read more

  • How To Start Segmenting Your List

    A simple checklist to get started with segmentation to make sure you’re reaching your most engaged and active customers, re-targeting your list, and re-engaging subscribers. If you’ve got a smaller list or you’re just getting started, hyper segmenting your list isn’t going to be worthwhile. There’s just not enough value in breaking out your list Read more

  • Data On Segmentation

    How Three Different Segments Responded To The Same Email and What It Means About How You Send Emails. In last week’s blog post, I reviewed the success that I had in March with utilizing segmentation to increase open rates, click rates, overall revenue, and revenue/recipient with one of my clients. However… even with those numbers, Read more