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  • Made Me Click – Edition #2 – Heart & Soil

    For our second edition of “Made Me Click” I’m breaking down one of the hundreds of emails that I got right before New Years Eve. As a reminder, every week I am going to pick a different email that I read and that “made me click.” I’ll break down the email from the subject line… Read more

  • The FIVE things you need to do before sending more emails this year.

    There’s a reason that runners go on a warm-up run before starting a big race. Or that professional foot players warm up for hours before kick-off. Because if you go from no activity to HIGH activity… something is going to break down. You’re going to pull a hammy, tweak an ankle, or do something that’s… Read more

  • Made Me Click – Edition #1 – First Day Vitamins

    Welcome to the first edition of my weekly email breakdown… Made Me Click Every week I am going to pick a different email that I read and that “made me click.” I’ll break down the email from the subject line to CTA and share what I think they did really well.  Hopefully I can share… Read more

  • Get These Three Things Right to 5x Your Email Revenue in 2023

    In the ecommerce world the email argument tends to revolve around “designed” emails vs text-based emails. Should you go with highly designed, pretty emails or emails that are written like a letter? I have my own opinions on this… but for today I’m here to tell you that it doesn’t matter which route you go… Read more