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  • Made Me Click – Edition #5 – Grant Cardone

    An Email With a Very Slippery Slope Going in a different direction with this one. So far we’ve broken down 4 emails from ecommerce companies. Today we are going to shift gears and look at an email in the biz op niche. This week we are breaking down an email from Grant Cardone. Before I Read more

  • 7 Content Ideas for Emails that Don’t Need a Special Sale or Promotion

    When was the last time you sent an email without some form of promotion, sale, or special holiday? Having worked with multiple ecommerce brands, I’ve experienced first-hand how the promotion calendar drives the email calendar. Which is backwards. You shouldn’t be creating new promotions every month just to have email content. Focus on your email Read more

  • Made Me Click – Edition #4 – Konscious Keto

    Using a Different From Name to Stand Out in the Inbox Anyone hungry? I’m on a delicious little kick with these email breakdowns. This one is a little healthier than the Last Crumb email I broke down last week. But still worth taking a long look at. This week we are breaking down an email Read more

  • The 5 Components of a High Performing Welcome Flow

    Welcome Flows – The Lynchpin of your Email Marketing Channel There are a few “core” flows that you need to have in place to make the most of your email marketing channel. Perhaps the most important is your welcome flow. This is where your prospective customers get to know you, your product/service, and it’s their Read more

  • Made Me Click – Edition #3 – Last Crumb

    Anyone hungry? This week we are breaking down an email from the luxury cookie brand – Last Crumb. As a side note, if you’re a fan of good emails or just a fan of cookies – you should be on Last Crumb’s email list. As a reminder, every week I am going to pick a Read more

  • How To Make The Most Of Your Klaviyo Segments To Increase Engagement.

    I’ve received a handful of emails that were so personalized, I did a double-take thinking that they may have been sent only to me. And I’m an email marketer. I know what goes on behind the scenes. So how do you think most people feel when they receive a personalized email from a favorite brand Read more