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  • Made Me Click – Edition #14 – Pace Morby

    A Real Estate Newsletter With Some Creativity I’ve been interested in Real Estate for a long time. Just haven’t gotten up the courage do really do anything with it. I’ve got an uncle who retired at 45 because of real estate investments and a friend who runs a short term rental company down in Myrtle Read more

  • Segmentation Case Study

    How I used some simple segmentation with a client to improve open and click rates, and increase revenue while using less Klaviyo sends. The more you can segment your list and send targeted emails the better. But it’s not easy. The time and energy you have to dedicate to create multiple targeted emails for each Read more

  • Made Me Click – Edition #13 – Supply

    Made Me Click – Edition #13 – Supply

    A Masterclass In Simplistic Email Design I’ve written about email design and email templates in past blog posts. And I believe that email design is more than having over the top creatives and “pretty” emails. Email design is all about how the components of your email work together to move your reader down that slippery Read more

  • Pop-Up Do’s and Don’ts

    How to get the most out of your pop-up. Capture attention, collect more zero-party data, and convert more site visitors. An email list is unarguably the most important asset that a business owns. It’s the only source of traffic that you can tap into whenever and however you want without paying for it. Social media Read more

  • Made Me Click – Edition #12 – Shinesty

    An underwear company’s response to the Silicon Valley Bank (SVB) collapse. I’ve been waiting a long time to do this… Time to break down an email from Shinesty. I’ll be honest, I’ve been debating breaking down a Shinesty email a couple times, but they are typically very image and creative heavy… and that just doesn’t Read more

  • Creating an Ecommerce Email Template

    Understanding the balance between design, copy and CTA’s and how everything works together to create an optimized email. I shared last week that I was working with a DTC ecommerce brand to build out their email marketing channel from scratch. One of the first things on my to-do list was building out a kick-ass email Read more