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  • Made Me Click – Edition #11 – Nurecover

    Ice Bath Anyone? Two weeks in a row I get to break down emails from ecommerce brands that are using copy heavy emails. My wife and I have had a love/hate relationship with ice baths and cold showers for a couple of years now. For a few months I was even taking a 5-minute cold Read more

  • Starting An Email Marketing Strategy from Scratch

    38,522 subscribers, no flows, no campaigns, and no strategy. How I’m going to take this brand’s email marketing from 0 to hero. All great things had to start from somewhere. Michael Jordan didn’t wake up one day as the best basketball player in the world. Microsoft started in a garage. Amazon was just a crazy Read more

  • Made Me Click – Edition #10 – PEEL

    A 3 Email Masterclass In Simplicity I’m always on the lookout for ecommerce brands that use copy as the backbone of their email strategy. Don’t get me wrong, I’m not saying that EVERY ecommerce brand needs to do this. Some brands do great with highly designed emails and others just don’t need a lot of Read more

  • What To Do With Your Unengaged Subscribers

    Keep your list clean, healthy, and strong by re-engaging your unengaged audience, suppressing those that don’t engage, and powerful retargeting tools. Let’s face it. While we’d love to have each subscriber who joins our list stay a subscriber forever, it just doesn’t happen. Around 20-25% of your list will disengage each year. Higher if you’re Read more

  • Made Me Click – Edition #9 – Who Gives A Crap

    What’s Your TP Personality? This is just a fun email. Not every email has to be serious. Not every email has to focus on product benefits. Not every email needs to have a sale, promotion, launch, or discount. Sometimes the best emails are just plain fun and entertainment. Even from ecommerce companies. This week I’m Read more

  • Building Out A Post-Purchase Flow

    How I Worked With A Brand To Curate The Customer’s Journey, Turned One-Time Buyers Into Repeat Buyers, And Increased Customer Ltv. The first two automated emails flows on the priority list for an ecommerce store are always going to be the Welcome and the Abandoned Cart flows. That’s because these two flows are typically going Read more