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  • Made Me Click – Edition #8 – Laura Belgray

    Clown Feet I’ll be honest, I had a different email queued up to break down this week. But I got Laura’s email yesterday and I had to include it. Before I jump in, I would love your feedback on these breakdowns. Leave a comment down below or hit me up on LinkedIn and let me Read more

  • Reviving a Dead Email List

    How I revived a dormant email list just in time for Black Friday/Cyber Monday and increased email revenue by 198x! Dormant email lists are sad.  It’s so hard to build a good email list and there’s so much potential in one, that seeing a list that’s been ignored brings a tear to my eye. Maybe Read more

  • Made Me Click – Email Breakdown #7 – Hostage Tape

    Last week, as I was scrolling through Instagram, I came across an ad for mouth tape. The name alone caught my attention (Hostage Tape) and I started checking them out. I know that I, like many other people, am a mouth breather and the thought of taping your mouth shut at night has been something Read more

  • The Ultimate Email Showdown – Copy vs Creative

    Which wins? Great copy or great creative? It’s a tale as old as time… Well as old as email. Which, depending on who you ask, is ancient and dead.  Does email perform better with copy (more text-based) or with creative (graphics, pictures, and designs)? You’ll find this question in email marketing forums, Facebook groups, LinkedIn Read more

  • Made Me Click – Edition #6 – Huel

    Back to the world of ecommerce This week we are breaking down an email from the meal replacement company – Huel. Before I jump in, I would love your feedback on these breakdowns. Leave a comment down below or hit me up on LinkedIn and let me know. As a reminder, every week I am Read more

  • 5 Segments Each Ecommerce Brand Needs to Be Using

    Have you ever received (or sent) an email that was obviously written to everyone on the list? How did that make you feel? Compare that with the email that made you feel like you were the ONLY recipient. I’m guessing you connected with and were much more likely to buy from the second email. I Read more